Privacy Policy

UltraPhoria AI is the trading name of Ultrascout AI Ltd, a company registered in England and Wales. Registered address: 5 Brayford Square, London, E1 0SG, United Kingdom Contact: assistant@ultraphoria.ai We are the data controller for personal data collected through this website and our services.

We may collect the following categories of personal data: • Contact data — name and email address when you contact us or subscribe to updates. • Usage data — pages visited, time on site, referring URLs, browser type and device information, collected via Google Analytics. • Communication data — the content of messages you send us by email or social media. • Technical data — IP address, cookies, and similar tracking technologies. We do not collect special category data (such as health, biometric or financial data) unless you explicitly provide it in a message to us.

We use personal data for the following purposes: • To respond to enquiries and provide the consultancy or product services you request. • To send service-related communications where you have subscribed or consented. • To analyse website traffic and improve the user experience (analytics). • To comply with legal obligations. We rely on the following legal bases under UK GDPR: legitimate interests (responding to enquiries, analytics), contract (delivering services), and consent (marketing communications).

This website uses Google Analytics (GA4) to understand how visitors use our site. GA4 collects anonymised usage data including pages viewed, session duration and approximate location. Cookies are set by Google Analytics to track sessions. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. We also use essential cookies required for the website to function. These cannot be disabled.

We do not sell your personal data. We may share data with: • Service providers — Google Analytics, email providers — who process data on our behalf under appropriate data processing agreements. • Legal authorities — where required by law, regulation or court order. We do not transfer your data outside the UK/EEA except where appropriate safeguards are in place (such as Google's standard contractual clauses).

We retain personal data only for as long as necessary for the purposes described above or as required by law. Contact enquiry data is typically retained for up to 2 years. Analytics data is retained as configured in Google Analytics.

Under UK GDPR, you have the right to: • Access the personal data we hold about you. • Rectify inaccurate data. • Erase your data ("right to be forgotten") in certain circumstances. • Restrict or object to processing. • Data portability. • Withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us at assistant@ultraphoria.ai. We will respond within 30 days.

Ultrascout AI Ltd is registered with the Information Commissioner's Office (ICO) as a data controller. You have the right to lodge a complaint with the ICO if you believe we have not handled your data in accordance with UK GDPR. Visit ico.org.uk for more information.

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of our website after changes constitutes acceptance of the updated policy.

For any questions or concerns about this Privacy Policy or how we handle your data, please contact: Ultrascout AI Ltd (trading as UltraPhoria AI) 5 Brayford Square, London, E1 0SG, UK Email: assistant@ultraphoria.ai